Archive for January, 2012

We only look big at first

January 28, 2012

As Knot 10 enters 2012 we will have a fourth birthday coming up (Feb 1). We also will be entering the Florida market with a major expansion as well as possibly putting the pieces together for a NJ/NY office. We have been careful in our planning to avoid some of the issues all growing companies experience. In general what we want to avoid is the perception of being too big, the watering down of our brand, our message and the factors that have led to our success from day one.

Do we have a large amount of boat listings? YES. But keep in mind we have 9 present full-time brokers and soon will be adding another 4-6 in these new markets. We recognize that one person can only sell and list so many boats so we always will staff up accordingly so that our listing and buying customers receive the proper care and time they deserve and require.

In addition our use of technology and planning allow us to give you a boutique approach regardless of how big we may appear. Our markets are all viewed internally as distinct offices and markets that interweave to support our common brand message and culture.

I faced a similar experience when choosing a realtor in 2010. The firms I interviewed ranged in size from small, medium and large. In the end I went with the biggest player not because of size but because their presentation, advertising, and niche service took away any concerns I had about being a small fish in their big pond. My decision was justified once I was listed as the feedback, technology, and systems they used made me feel catered to and how my concern of how big they were melted away with exceptional customer service and support.

In closing as a listing client our large size benefits you from the equally large ad budget, stellar photography, technology and increased amount of global eyes on our inventory. As a buyer you will get the attention you deserve, a large selection of inventory, and the confidence of knowing we are always aware we need to serve each individual regardless of our size or success.

Buyers: Focus On The Boat Not Year

January 20, 2012

When you set off to shop this year for your next boat or first boat for that matter try to keep a focus on the boat in front of you as opposed to any barriers you may have mentally put up.  We hear initially from buyers a very strict criteria “I only want to look at boats 2006 or newer”, or “I won’t look at boats older then 2000 model year”. We know from doing this every day that its the care and maintenance the current owner has given the boat that makes this difference between a diamond and a dog.

While you do need to have search criteria, putting up a model year barrier before deciding which boat model you find the most appealing can be a mistake. Why? SImply put because we see many times a 2002 boat that is so well kept that it out shows and outshines the same 2004 or 2005 boat. Assuming the boat is older then 1 or 2 years neglect knows no model year. A 2006 boat with canvas that was never put up or never cleaned will have more wear and tear then a 2002 boat that was shed kept and babied by it’s owner.

Until you figure out which exact boat is the boat you want DO NOT restrict your model years to a barrier. Once you do however determine that a 340 Sea Ray for example is the correct boat then by all means approach it in the following manner.

Determine the model year ranges where the manafactorer made significant changes. You may find that in 1998 cherry interior was not an option but that in 1999-2002 the boat was built the exact same way. If you decide “I won’t look at boats older then 2000” you may miss the best deal or cleanest boat which in this case a 1999 would be the exact same boat as the 2000-2002.

In closing pay close attention to the one or two models of boat you determine is right for you and once you do focus less on the model year and more on the specific boats you look at.