Archive for September, 2011

THE TIME IS NOW

September 27, 2011

THE TIME TO BUY IS NOW! In early fall most boaters are making end of season plans which for those selling boats means writing checks for storage, winterization, and commitments to marina slips for next season. That is hard cash that an owner cannot re-coup. For that very reason we find owners as motivated as they will ever be from the end of September to the end of October. Depending on the size of the boat these amounts can be anywhere from $2000 to $7500.
Purchasing in the fall versus spring is a lot like buying a convertible car in the spring versus going into winter. Expectations and motivation is quite different from what we encounter in the spring from an owners mindset. I know having bought a convertible for my wife in the spring that I over payed because I had to have it and the dealer knew it and that if I did not buy it the next guy would.

So as a buyer know that in the next 4-6 weeks you have as much of an upper hand on a seller if you want your pick of the nicest boats combined with buying as low as you can. That said I can assure you it will be the longest winter of your life waiting to get your new purchase in the water and enjoying the season of 2012.

Ads have to be consistent to pay off and it takes time!!

September 6, 2011

Here is some data that shows as we have grown so too has our ancillary ability to drive more people to our listings, ads, and offices. We have heard many buyers comments about “I shop on your site all the time”, “Knot 10 has great prices”, “Knot 10 has such a good selection”, “I have your website in my favorites” etc.. This brand awareness and what others call Q rating is a culmination of many forces coming together which get stronger the longer there in place. Doing print advertising EVERY ISSUE not randomly, attending 5-6 boat shows every year, sponsoring events, having retail locations, and giving away hats and tee shirts with our creative brand all have the impact of increasing visibility. The benefit of that visibility is not something you see in a week, month or year but now after 3 years +  is something we can easily quantify the impact of statistically and mentally.

 

People ask sometimes “I have not seen my boat in your PMY ad”,  “How come my boat has not been shown more”, “is there anybody buying boats”, or “why am I not in every print ad” which are all valid and legit questions. One key point to keep in mind is that not every boat fits exactly with the advertising in certain places versus others. The most important factor to keep in mind is the results of what constant advertising and brand awareness has done which is drive higher and higher numbers of buyers to our website. What we know statistically is that people come in looking at one boat and then look at others in its class or price range around it on our site directly. That benefit filters across all boats with Knot 10 whether advertised in print or not and the page stats have grown and should continue to reflect this as we continue our dedication to advertising in print, boat shows and face to face at Marina’s and Yacht Club events. Here’s some #’s that illustrate the point. This shows a comparison of web traffic to our boats in 2011 Months versus 2009.

Bi-Weekly Listings Newsletter

September 6, 2011

Sign up for our newest addition to market leading communication which is our bi-weekly listings newsletter. Keep up with the latest listings as we will simply send them right to your inbox. Knot 10 is coming into the part of the year where we list the most boats and if you want to stay updated click the link below.

http://bit.ly/knot10newsletter