Knot 10 has a birthday and my have we grown!

Knot 10 Yachts Sales turned 2 years old in February and it was a brief moment for us to reflect back on what we’ve accomplished but more importantly focus on where we are going. From our initial belief that boaters wanted an alternative to what was deemed the industry standard we have received absolute confirmation that the market would shift towards our premium advertising, unmatched photography and 7% plain and simple commission structure. While the last 2 years has produced tremendous headwinds for the marine industry we have been thrilled with the amount of listings, sales and loyal following buyers and sellers have shown our brand.

Watching competitors change their structure and pay more attention to things forgotten in the past is a direct indicator that the success our model is showing has not gone unnoticed. In our opinion there is no such thing as INDUSTRY STANDARD. It is a free market with companies that can offer whatever level of service, advertising, and price strategy they feel best suits their needs and the needs of their clients. Those mired in an Industry Standard belief that you can’t offer anything new are destined to left behind by competitors that find ways to reach customers longing for a different solution. It is clear from our rapid rise in this tough economy that buyers and sellers were ready for the KNOT 10 Difference. The market will always imitate others and play catch up but it’s the innovators that will be rewarded long-term.

So what are we doing to assure we have the ability to meet our growing demand? Tremendous steps have been taken to be certain the core values we built Knot 10 around remain unchanged as we grow and expand. 6 months ago the expansion of our management and sales forces were forged with a talented team that  now offers 3 locations and 6 full-time brokers. We will soon be moving into 2 new markets in 2010 and adding another 3-4 sales people in those markets. Rest assured that as a listing client we have the office, sales, and management staff to make certain your boat is not lost in our growing inventory. Always remember that our management and sales people only earn money when a boat sells and we have built a team of experienced sales pros who focus on all sales not just the easy ones.

To everyone who has helped make Knot 10 what it is today you have our deepest appreciation and to those we will be speaking with soon we stand ready to prove the Knot 10 experience is clearly different and clearly better.


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